Audemars Piguet x Swatch: the Bioceramic Royal Pop collection is born
The world of watchmaking surprises us once again with a collaboration set to attract the attention of enthusiasts, collectors and curious watch lovers alike: Audemars Piguet x Swatch. The new Bioceramic Royal Pop collection represents an unexpected encounter between two apparently distant universes: on one side, Swiss haute horlogerie, a symbol of prestige and innovation; on the other, the colorful, playful and democratic spirit of Swatch.
Following the huge media impact of other Swatch collaborations, this new release takes the concept of a watch beyond its traditional function. It is not just about telling time, but about wearing — or displaying — an object capable of expressing style, creativity and personality. The collection draws inspiration from the iconic Audemars Piguet Royal Oak, one of the most recognizable designs in watchmaking history, and reinterprets it through the playful language of the Swatch POP line, famous in the 1980s for its modular and unconventional approach.
Eight pocket watches with a bold personality
The Bioceramic Royal Pop collection includes eight models, each with a distinctive color identity and name: OTTO ROSSO, HUIT BLANC, GREEN EIGHT, BLAUE ACHT, LAN BA, OTG ROZ, OCHO NEGRO and ORENJI HACHI. The number eight, recalled in different languages, becomes a symbolic and graphic thread running through the collection, also linked to the strong geometric identity of the Royal Oak design.
The most interesting choice is the format: not a classic wristwatch, but a contemporary pocket watch. This bold decision turns the watch into a versatile style accessory. Thanks to cords of different lengths, each model can be worn in various ways or even displayed as a design object. It is a modern vision of the timepiece: less bound by tradition, more free, personal and creative.
Bioceramic and manual-winding SISTEM51 movement
The material chosen is Bioceramic, a solution developed by Swatch that combines ceramic with bio-sourced material derived from castor oil. The result is a smooth, matte and contemporary finish, perfectly in line with the pop aesthetic of the collection.
At the technical heart of these watches is a new manual-winding version of the SISTEM51 movement. SISTEM51 is one of Swatch’s most representative movements: mechanical, Swiss-made and known for its automated assembly process. In this collection, it is reinterpreted in an even more special way, with a visual touch inspired by Pop Art and two iconic configurations: Lépine and Savonnette.
Why this collaboration matters
The value of the Audemars Piguet x Swatch collaboration lies not only in the product, but also in its message. On one side there is Audemars Piguet, a manufacture founded in 1875 and linked to one of the most revolutionary models in luxury watchmaking. On the other, Swatch, a brand that has managed to turn the watch into an accessible, colorful object deeply connected to pop culture.
Together, the two brands offer a new interpretation of time: less formal, more expressive. The result is a collection that breaks the rules, combining haute horlogerie references, modular design and a playful spirit. It is a product designed not only for watch lovers, but also for those looking for an accessory that truly stands out.
The price of the Royal Pop collection
The official prices listed by Swatch for the Bioceramic Royal Pop collection start at €385.00. Most models — OTTO ROSSO, HUIT BLANC, GREEN EIGHT, BLAUE ACHT, OCHO NEGRO and ORENJI HACHI — are priced at €385.00, while the LAN BA and OTG ROZ models are listed at €400.00. This price range makes the collaboration particularly interesting: it recalls the aesthetic world of Audemars Piguet and the Royal Oak, while maintaining the more accessible, creative and pop-oriented approach typical of Swatch.
Where to buy the Royal Pop collection
The Bioceramic Royal Pop collection is available exclusively at selected Swatch stores around the world. Purchases are limited to one watch per person, per store and per day, a choice that confirms the special and highly anticipated nature of this release.
Whether seen as a collector’s item, a fashion accessory or a new pop icon in contemporary watchmaking, Audemars Piguet x Swatch Royal Pop proves once again how the world of watches can constantly reinvent itself. A collection that does not go unnoticed and celebrates time with color, boldness and personality.
If you love the world of watchmaking and would like to discover other selected models, also visit our dedicated watches category: a selection of elegant, sporty and collectible timepieces available at Gioielleria Lucchese.
